Vision & Mission
Established in 1999, we have created something special over the last 25 years. We have an exceptionally high repeat traveler rate and a portfolio of unique offerings that you won’t find anywhere else, but in many ways, we are just getting started. We have a vision to be the world’s most trusted tour operator, empowering women through exceptional, adventure-filled experiences. We strive to build lasting connections, foster a sense of belonging, and deliver life-changing journeys that inspire confidence and camaraderie. Our commitment to safety, inclusivity, and excellence guides every step of our journey.
AGC Values
We Take Good Care. We listen, use good judgment, and respect ourselves, others, and the natural world. Our team's success depends on the care and commitment of each member. We bring our best to everything we do—whether it's trip quality, traveler satisfaction, or fostering a thriving community and workplace.
We Are Good Company. Our friendly spirit shines through in all we do. We pride ourselves on exceptional service, consistently exceeding expectations, and maintaining 5-star reviews. We stay optimistic, celebrate each other's success, and find joy in surprising and delighting our travelers.
We Keep Learning. As a growing business, we embrace new opportunities and encourage a growth mindset. We empower each team member to take initiative, think strategically, and learn from experience to continually improve how we work and where we’re headed.
We Embrace the Adventure. We foster resilience, adapting to challenges and working through difficulties as a team, emerging stronger. Change is part of the journey, and together, we navigate toward success.
Our philosophy
In 1992, Denise Mitten, a founding leader of Woodswomen, released an inspiring article called Throw a Party: The Hostess Concept of Leadership that would become a founding philosophy with a ripple effect lasting decades and carried into the founding philosophy of Adventures in Good Company.
- Your Journey, Your Pace: We’re here to support your personal adventure, whether it’s pushing your limits or indulging in some well-deserved relaxation. It’s all about what you want from the trip.
- Tailored for You: We design flexible itineraries that prioritize individual needs, ensuring every traveler has the experience they desire. Your goals, your preferences—our mission is to make your trip truly yours.
- Authenticity & Connection: We foster a space where women can be themselves, embracing both commonalities and unique differences. It’s about creating connections and celebrating authenticity.
- Nature's Power to Rejuvenate: We believe connecting with nature is a basic human need, offering both a sense of renewal and a rewarding challenge when you step outside your comfort zone.
- Cultural Enrichment & Sustainability: We approach every culture and community with respect and care, creating experiences that enrich our understanding of diverse perspectives and our shared humanity. Through mindful travel, we also aim to make a positive, lasting impact on the people and places we visit.
- Joy in Every Bite & Moment: We believe good food, great company, and plenty of laughter are the perfect ingredients for unforgettable memories.
